After only 5 years of operating, @naelofar has received numerous recognitions including awards, travelling abroad for photoshoots, flying to London and Istanbul to attend fashion shows, to Dubai for an exhibition and have hit the mark of 10M pieces of hijabs sold in 5 years. By the end of 2017, something struck me and I thought that it was time to give @naelofar a new leaf seeing that it has been in the business for 5 years. I wanted the rebranding to not only reach out to Malaysian muslims but to also to give an impact to muslims and non-muslims worldwide. I aspire for @Naelofar to be one of the few modest brands to capture the attention and hearts of people from different religion and culture.
My dream would be to see @Naelofar boutiques in 8 major cities of the world. In this digital era, I also aim to amplify my digital/E-Commerce channel to be in line with other international brands. A lot of thoughts were put into the rebranding of @Naelofar with the help of an agency I worked with in London. The first meeting was held back in March 2019 where they later handed over the brand guidelines in September. Together, we came up with a brand new typography, tone of voice, brand colours, logo, core values and everything that represents @naelofar .
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